Lead generation is exactly what the name implies. It is the process of collecting sales leads with the goal of selling this data to organizations that aim to convert the lead into a sale. According to IAB, the lead generation industry saw ad revenues jump to $1.5 billion in 2011 from $1.3 billion the prior year.
Shifts in the industry stem from the quality vs. quantity conundrum. While lead generation is the top digital marketing objective for many B2B organizations, a recent survey by MarketSherpa shows that a whopping 74 percent of marketers struggle to find high-quality leads. To this end, many companies are sacrificing quantity for quality leads, and rightfully so.
Small-cap lead generation provider Nexus Enterprise Solutions aims to provide a full-stack of quality leads for companies in the auto and life insurance businesses. The company markets to agencies, agent networks, and insurance carriers throughout the United States.
Nexus’ customized lead campaigns are based on the buyer’s individual need, whether it’s geo-targeting, age demographics, credit rating, home ownership, or any other marker. Utilizing a dynamic ping tree system, Nexus meets the individualized needs of its buyers by filtering only the leads requested.
The company focuses on building strong and close relationships with vendors, agent networks, agencies and carriers nationwide to generate a solid return on investment for its buyers and close the gap between quality and quantity.
For more information, visit www.nexusenterprisesolutions.com
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