Jared Gold, head designer and founder of Black Chandelier, stated, “Many of our artist-partners are successfully marketing niche product lines that incorporate their original works of art. Our goal is to help these artists reach a likeminded, enthusiastic fan base and enhance their brand identity. The focus of our latest collections is to create a massive cross- promotion between our artists’ established fan bases and Black Chandelier merchandise. We anticipate the high number of visitors on each artist’s web page can be converted into traffic towards our Black Chandelier site and retail stores.”
Richard Surber, President of Nexia, commented, “The products under development will be available for holiday promotions, which can spur sales online and enlarge our shopping demographic at the retail level. Criteria for artist selection were based on artistic compatibility with the Black Chandelier aesthetic, scope of peer influence, and size of fan base. This product will be arriving in stores and online as early as November 1st, and new items will be added throughout the 2007 holiday shopping season.”
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