NewMarket Technology, Inc (NMKT.OB) announced that the company will be adding Mobile Computing Solution products to their current product portfolio. Specifically, these products will consist of mobile software, mobile security and mobile access products. NewMarket anticipates an additional $20 million in sales during the year 2008 resulting from their new Mobile Computing Solution offering, pushing total revenue past the $100 million mark.
The Mobile Computing Industry includes mobile application and security software used on devices such as handheld computers, PDAs, smartphones and cell phones. The demand for mobile software applications is being driven by the growing penetration of mobile phone sales into emerging economies that currently do not have substantial access to the Internet via desktop computing. According to IDC, the worldwide mobile phone market reached a new milestone at the close of 2006 with more than one billion units shipped worldwide over the year.
Romon Llamas, a leading research analyst, stated, “Emerging markets contributed to the high volume sales. It was not long ago that shipments into mature markets, including Japan, North America and Western Europe, consumed the majority of devices shipped worldwide. More recently, however, device shipments into emerging economies in Asia/Pacific, Central and Eastern Europe, the Middle East, Africa and Latin America have surpassed shipments to mature markets, and the difference between the two continues to grow.”
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