Reed’s Inc. (REED.OB) is an emerging industry standout in the “New Age Beverage” Category. It is a category that includes natural soda, fruit juices and fruit drinks, ready-to-drink teas, sports drinks, and water. Beverages in this category tend to contain less sugar, less carbonation, and natural ingredients, as well as offering consumers a
health or functional kick.
Consumers have an insatiable thirst for quality beverages, in today’s world. The New Age or alternative beverage market generated total sales in 2005 of approximately $16.9 billion.
Innovative beverage recipes, unique packaging and the use of premium ingredients as well as its trade secret brewing process; provide Reed’s with a competitive advantage in the marketplace.
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