NeoMedia Technologies, Inc. (OTCBB: NEOM) and Format Dynamics, Inc. announced a working partnership today which plans to move a wide range of media and communication companies into mobile advertising.
“Advertisers are demanding more accountability from their media investments as overall ad budgets shrink,” said Format Dynamics CEO Ethan Holien. “By teaming up with NeoMedia, we are providing advertisers with a unique channel for targeting consumers, yielding precise ROI metrics. At the same time, we’re providing Web publishers with net-new, measurable inventory for incremental revenue.”
NeoMedia technology uses barcodes to hyperlink printed materials to mobile web content, while Format Dynamics’ CleanPrint™ technology reformats Web pages into a magazine-like format and “digitally serves a targeted ad within each page”. The companies will back-channel to ads they already run.
“In addition, PrintTracker from Format Dynamics tracks all browser-based Web printing behavior,” a news release states, “helping Web publishers to analyze campaign metrics and identify monetization opportunities.”
“Advertisers are still trying to find effective and scalable opportunities in the mobile arena,” said NeoMedia CEO Iain McCready. “NeoMedia’s mobile barcode scanning solutions deliver engaging, consumer-initiated interactions with brands that leverage existing media investments.”
Let us hear your thoughts below:
