Nascent Wine Company, Inc. (NCTW.OB), dba Nascent Foodservice, the only nationwide distributor of imported food and beverage products in Mexico, reports that it has signed a Letter of Intent (LOI) to acquire Grupo Sur Promociones de Mexico S.A. de C.V.
Grupo Sur Promociones de Mexico S.A. de C.V. (GSP) is one of the largest Field Marketing and Below the Line Marketing (BTL) organizations in Mexico with 4,500 employees servicing 180,000 retail accounts, including convenience stores and every supermarket chain.
GSP’s expertise includes launching new products, merchandising, promotions, sampling, sales and marketing of retail products. Its revenues ending December 31, 2006 (unaudited) were approximately $25 million US dollars.
This would be the largest acquisition to date for Nascent and it completes its national retail play in Mexico. Nascent now has not only sales and distribution into every supermarket chain in the country, now it has merchandising and promotions as well.
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