NCTW is partnering, on this trip, with Jorge Olson, a member of Nascent’s Advisory Board and Mexico’s leading beverage industry expert.
The trip will involve scheduled meetings with wholesalers to discuss the state of the Mexican beverage market. Mexico City is the largest city in the world and ranks as one of the leading beverage consumers per capita in the world.
Mr. Olson noted in the Press Release today that, “Mexico provides the greatest export opportunity for every U.S. food and beverage company large and small. It has all the ingredients of a great customer. It has a great infrastructure, including roads and ports to ship truckloads of products, many beverage distributors selling to supermarkets, and convenience stores and more than 500,000 stores willing and able to buy new products throughout Mexico.”