Nascent Wine Company, Inc. (NCTW.OB) announced that it has entered into an agreement with ROCKSTAR Inc., the manufacturer of Rockstar Energy Drink. The agreement will make Rockstar Energy available at Nascent’s 240,000 established points of sale throughout Mexico. Nascent is the only national distributor who provides imported products throughout Mexico via supermarkets, convenience stores, and food service establishments like AM/PM, OXXO, Wal-Mart, Costco, Soriana, and 7-Eleven.
The Rockstar Energy Drinks are created to provide an extra boost of energy for those who lead an active lifestyle. The drinks are lightly carbonated and enhanced with an herbal blend of ginseng, guarana, ginkgo, and milk thistle. The line of drinks consists of Original Rockstar, Sugar Free, Zero Carb, Juiced-Mango, Juiced-Guava, Juiced-Pomegranate, Punched, and Roasted flavors. ROCKSTAR actively markets their brand at music festivals and extreme sporting events, like BMX, off-road racing, motocross, surfing, and volleyball.
“We’re excited to expand our leading beverage offering with Rockstar Energy drink, one of the most recognized brands in the USA and one of the fastest growing energy drinks in the world. We believe our extensive distribution network combined with our marketing expertise will enable us to achieve the same strong growth in the Mexican market as other markets around the world have enjoyed,” stated Sandra Piancone, CEO of Nascent.
The beverage industry is one of Mexico’s fastest-growing segments, with energy drinks playing a tremendous role in the growth of this area. The key consumers of energy drinks are Mexico’s young, who continue to imitate US trends and fashions.
“We have a proven record of expanding the market share of leading brands such as Miller Beer, Nestle, Haagen-Dazs and General Mills and we are excited about the opportunity Rockstar Energy drink brings to Nascent,” concluded Piancone.
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