Sandro Piancone, CEO of Nascent Food Service, outlined the importance of the Letter of Intent to acquire its Mexico sales alliance partner, Grupo Sur Promociones.
Grupo Sur Promociones is one of the largest Field Marketing and Below the Line Marketing (BTL) organizations in Mexico with 4,500 employees servicing 180,000 retail accounts. Its revenues ending December 31, 2006 were approximately $25 million U.S. Dollars.
The acquisition would set a new history record for the company as it would be Nascent’s largest acquisition and completes its national retail play in Mexico. The acquisition would enable the company to merchandise and promote.
In an earlier press release, the CEO stated, “With GSP on our team we achieve yet another milestone in the retail industry. Not only have we built the only nationwide broadline distribution system in Mexico for imported products, but now with merchandising, marketing and promotions, we are truly the only one-stop shop for anyone wanting to sell food, beverage and related products into Mexico.”
The full interview can be heard here at http://www.smallcapvoice.com/nctw/nctw-6-20-07.html
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