Nascent announced that it is now the Leading Sales, Distribution, Merchandising and Promotions Organization in Mexico after acquiring Grupo Sur Promociones de México S.A. de C.V. (GSP).
GSP has over 30 years of experience in the Mexican market and today is one of the leading field marketing and below the line marketing (BTL) organizations in Mexico with 4,500 contract employees servicing 240,000 retail accounts.
The GSP’s sales were approximately $22 million last year and represents Nascent’s largest acquisition to date. The President of GSP stated, “We provide merchandising, sales and promotions services to some of the largest name brands in the world, now we can offer the same companies distribution throughout Mexico as part as our services.”
Sandro Piancone, CEO of Nascent, commented, “It is an exciting time for our company; now we can sell and service all of our 8,000 supermarket customers in Mexico with our own full time employees.”
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