Napster Inc (NAPS), an infamous internet based music service company, announced that it will allow users to play downloaded music from any computer without having to download any additional software. The strong move by the company could attract a greater customer base.
Before this new program was announced, Napster subscribers could only listen to their music after they finished downloading the Napster software application on their personal computers. This model was similar to the Apple Inc. (AAPL) iTunes Music Store, an application that controls 70% of all digital music sales.
Napster now sells subscription services that range from 10 dollars to 15 dollars a month, depending on the features one chooses. By paying this premium, users can stream or download an unlimited number of songs from its 5 million-strong library.
Christopher Allen, Chief Operating Officer at Napster, commented, “With this new platform Napster can easily be integrated into consumer electronics devices or integrated into other Web sites such as social networking sites.”
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