myPhotopipe.com, Inc. a web-based online provider of digital photo processing and related services, announced that it has completed and re-launched its updated website to further its position as the online processor of choice for serious digital photographers.
Last October, the company hired Zero Gravity Design Group to redesign and overhaul the web site to reflect myPhotopipe.com’s sharpened focus on digital imaging and high-quality prints. The updated site now uses a “No T-shirts, No Mugs” positioning to distinguish myPhotopipe from photo processing services that emphasize photo-imprintable products.
The new site was first beta launched in late January, and then fully launched in February. In that short period of time, the company’s updated site saw a number of records broken, including registering more than three million hits in March, a 29% increase over the month of February and almost double the number of hits received in March of the previous year. Also during March, 16,000+ new users bookmarked the site, and approximately 4,800 copies of the company’s online ordering software were downloaded.
According to the PMA (the Worldwide Community of Imaging Associations), the company’s timing is excellent. For the twelve months ended January 2008, the number of prints made from digital images rose 25%, while prints ordered from an online service rose 58% when compared with the previous year. Prints made at home declined, while prints made at retail locations posted a modest 2% gain.
“We have always believed that the Internet represents the future for digital photo processing,” commented L. Douglas Keeney, Chief Executive Officer of myPhotopipe.com, Inc. “Industry data confirms this month after month. This is why we undertook these major initiatives. We want our customer experience to be unique, and our goal is to have the ‘richest’ catalog of online options in the industry. With the surging popularity of digital photography and the increased use of the Internet as a means of ordering prints, our timing has been superb.
“iTunes today announced that it has surged past Wal-Mart as the #1 retailer of music. It took almost five years for the Internet to unseat bricks-and-mortar retailers in music. We believe digital photo processing is in the early stages of the same transition, and myPhotopipe.com is well-positioned to capitalize on this trend,” concluded Keeney.
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