Since the early 2000’s, Mobile Messaging has grown exponentially around the world. It has been especially successful in Europe and Asia. Businesses there collect numbers and send marketing content to millions of consumer’s phones. With this method, however, the promotions are not sent to the specific target consumer. Many times, they are sent to customers who simply are not in the target market. This can cause a myriad of problems including wasted marketing dollars and a poor corporate image for spamming consumers.
Mvive’s User controlled Marketing allows the company to qualify their leads and direct rich content to targeted customers. The content is dynamic and interactive providing advertisers with an unlimited amount of promotional possibilities. Due to increasing tightness of mobile advertising guidelines, User controlled Media continues to increase in demand as customer’s continue to grow wary of SMS spamming.
The process is a three-step process. Advertisers send an invite to join a specific focus group to possible customers. Interested customers then go online and join the group, thereby qualifying themselves as leads. Customers in the Focus group then receive content rich advertisements from the advertisers.
This User controlled mobile marketing is truly revolutionary in the marketing world, it allows advertisers to reach the users of their product directly and cut through much of the noise normally associated with IT marketing. The company’s product allows marketing managers to close the gap between sellers and buyers and creates tremendous utility for them. Mobile marketing is truly the wave of the future.
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