MusclePharm Corp., an expanding U.S. nutritional supplement company, today announced a licensing deal with retail giant MMA ELITE of UBM, LLC (Ultimate Brand Management). Entitled MMA ELITE Supplements Powered by MusclePharm, the award-winning supplements will be distributed through mass market retailers, major drugstore chains and membership clubs. Walmart, Sam’s Club, Costco, CVS, Walgreen’s and numerous other international chains are targeted for the distribution of these products.
MMA ELITE, which is an Official Partner of the Ultimate Fighting Championship (UFC), has been experiencing extraordinary growth with sales now totaling more than $150 million. MMA ELITE products are available at top retailers in the U.S.A. and will gain international distribution for Holiday 2011. Furthermore, its licensing company, UBM, has achieved more than 400 percent YTY growth over the past 12 months.
“MMA ELITE Series Powered by MusclePharm will give consumers the high-quality products that they have become accustomed to with MusclePharm . This new Distribution channel will continue to help grow the MusclePharm brand, and will add a significant increase to our already growing sales with the launch of this in Quarter 3,” MusclePharm Senior President and Co-Founder Cory Gregory stated. “We are on pace to do approximately over 4M in sales for Quarter 2, and with this is new distribution channel we anticipate Quarter 3 to be our biggest Quarter to date.”
Like MusclePharm, MMA ELITE also has a strong relationship with several UFC standouts, including current champions Jon Jones, Jose Aldo, Cain Velasquez and Frankie Edgar, and former champions B.J. Penn, Forrest Griffin, Quinton “Rampage” Jackson, Frank Mir and Urijah Faber.
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