In many respects, gamification represents what many analysts today consider to be the final frontier in marketing. The most prominent incarnations able to captivate consumers and maximize brand or product engagement metrics by interacting with end users in a way that both entertains and rewards them. This is especially true when it comes to connecting with newer generations that have been raised in an environment where gaming was ubiquitous, with games available and being played everywhere from consoles and computers, to smartphones and tablets. The implications for the deployment of gamification in marketing and social media when it comes to capturing this much sought after demographic are extremely compelling, and the technique has already become a major focus for some of the world’s top brands.
One of the keys to the importance of gamification as it relates to audience engagement for any business is how big data can be used to generate a wealth of insights into the behavior of individual customers. Harnessing the immense depth of information via powerful algorithms and automated predictive analysis is no easy task, however, and it requires talented engineers to both understand how best to setup a system for data capture, and actually decode the resulting datasets so that actionable intelligence can be utilized for tailored marketing.
According to a recent report compiled by digital tech and telecom focused research and strategic analysis firm Mind Commerce, the gamification market is on track to top $10 billion within the next five years alone. Echoing analysis by the Association for Continuing Legal Education projects a $1.7 billion market this year that is set to more than triple by 2018. By just looking at how eLearning game design focused firm Ambient Insight valued 2012 global revenue in the learning games market alone at around $3.9 billion, with a five year CAGR of 18 percent, one can begin to understand just how big the gamification space has already become, and where it is going.
Any way you slice it, gamification is rapidly transforming everything from education to marketing, and the companies which can provide toolsets and platforms to enable its proliferation are poised to make a mint. One such company is Moxian (OTCQB: MOXC), whose gamification and analytics offerings are enmeshed within a truly 21st century social networking driven platform which lets the company’s merchant clients run targeted advertising campaigns and promotions, while also fostering increasingly tight-knit end user relationships. The Moxian platform marries together social networking with the company’s proprietary virtual currencies MO-Coin and MO-Points, allowing end users to play highly enjoyable games and earn currency in the process which can then be redeemed for prizes that are sponsored by Moxian and its client merchants.
With a platform that seamlessly integrates social networking community and a component designed entirely for merchants and businesses, which is backed up by a gamified reward/loyalty system that keeps customers coming back for more, Moxian is able to deliver to merchants a multi-channel social marketing ecosystem approach that allows them to leverage social media in order to grow their business. Moxian is focused squarely on the SME market, which is hungry for such robust online tools as the kind of intelligent data capture, learning and analytics provided by MOXC’s proprietary social customer relationship management (SCRM) engine. The kinds of tools that help drive customer engagement as well as retention, and provide businesses with the kind of comprehensive advertising capabilities and marketing access they need to really push messages out to their consumer base(s).
The Moxian+ platform, originally developed in Shenzhen, China, is executed on the client side via customized apps that are designed for both end users and for businesses. This dual pronged approach allows MOXC to efficiently address both ends of the spectrum through parallel development, rolling out new features via each app. With over 650 million internet users in China alone, MOXC’s established presence grants the company impressive bedrock access to a rich SME landscape that is fueled by a burgeoning Chinese ecommerce market which is set to hit upwards of $1 trillion by 2018. Ecommerce in China is being driven inexorably forward by juggernauts like Alibaba (NYSE: BABA), an increasingly globally-focused operator, and with no upper limit in sight, MOXC’s developers truly have their work cut out for them.
Needless to say, the global traction potential for the Moxian+ platform is substantial and investors should take note that the Chinese ecommerce space alone is set to expand from 10 percent of retail as of late last year, to over 15 percent of all retail sales by as early as 2017.
For more information, visit the company’s website at http://ir.moxian.com/html-en/
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