Modavox, Inc. (MDVX.OB) recently announced that it has signed a Letter of Intent to acquire RadioPilot, a Washington-based software developer. The RadioPilot Internet Radio publication system structures rich media (audio and video) to enable search engines to access the information in a more efficient manner. The system takes every Internet radio element and creates a categorized hierarchy at all levels to optimize the search structure for rich media content. The optimized RadioPilot structure assists search engines and individuals in accessing rich media through an easy-to-browse media interface.
The RadioPilot system incorporates four software widgets that will provide the Modavox Network with additional features. SitePilot is a development platform containing all the elements required to create new interactive websites. MemberPilot is a membership management solution designed to provide an effective interface for new subscribers. ReferralPilot is focused on increasing traffic through viral referral and content syndication. SendPilot is an HTML email delivery system that allows the user to create dynamic communications to existing or new members.
Jeff Spenard, President of Modavox, said “Our content customization capabilities vastly improve RadioPilot’s software products. These new tools will add to our host acquisition and continued service improvement efforts. Assistive content publication capabilities will provide much improved search engine optimization and streamlined host generated content production and audience acquisition strategies.”
David Ide, CEO of Modavox, added, “This is a furtherance of our strategy to maximize our revenue production and leadership in Internet Talk Radio. I’m equally pleased about our acquisition of RadioPilot and their private label client base that will bring new revenue opportunities, unique visitors, and advertising for our Network operation. We have and will continue to grow both our Network and Interactive Agency organically. However, acquisitions such as this proposed with RadioPilot are ways we may accelerate our plan and achieve significant gains in revenue and product offerings.”
He continued by stating, “Within the size and scale of Modavox, the RadioPilot system and products are more viable and useful when deployed in conjunction with our customized communications solutions.”
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