Mobile Lads is a Canadian company that is looking to take mobile advertising to a whole new level. We have all seen mobile advertising in many of our apps and sometimes in our emails, but often those ads end up being more annoying than anything, and many times they lead people to websites that are not very mobile-friendly.
Mobile Lads is working to improve the experience for advertisers, mobile devices users and website managers by acquiring technologies that can make the entire mobile interaction fresh, exciting and a little less annoying. The company is working on this by buying mobile-couponing site CouBox and by reaching an agreement for software acquisition from Xtreme Mobility, while would put the company in position to achieve its goals.
In its 10-Q filing, the company lists its mission to provide mobile advertising services through SMS technology. Over time, it expects to offer SMS text-messaging capability for many advertisers, QR codes and mobile-friendly websites. Based on that simple explanation, Mobile Lads is in a burgeoning market with many opportunities for profit.
There is little doubt that as technology has become more mobile, people have become more mobile and the concept of “traditional” desktop advertising is going by the wayside. The challenge for some companies has been to have a mobile presence without “spamming” mobile users with all kinds of graphically pleasing ads that just get in the way of the user’s mobile experience.
Mobile Lads is on track to leverage its recent technology acquisitions and license agreements to transform mobile advertising through the use of SMS and producing mobile-friendly web pages so users can engage with advertisers in a more intuitive way that is much easier to see and use on smaller mobile devices. This can be especially handy for those in retail, advertising and entertainment.
For more information, visit www.mobilelads.com
Let us hear your thoughts: Mobile Lads Corp. Message Board