Today, Mobile Lads announced it has signed a joint venture and reseller agreement with merchant coalition Smart Mobile Rewards. The agreement will cover Mobile Lads’ range of mobile authentication and payment products.
“We’re very pleased to be entering into a business venture with North America’s leading merchant coalition,” stated Michael Paul, President of Mobile Lads. “We see a strong fit between our patented mobile authentication products and Smart Mobile Reward’s extensive merchant presence in North America.”
Smart Mobile Rewards is the largest merchant coalition in North America that provides fully-branded reward and loyalty programs to its network members. It is reported Smart Mobile Rewords connects over 325,000 brick and mortar locations, including nationally-recognized chains and locations. Mobile Lads will have access to this network for making sales of its products.
On the joint venture side, Mobile Lads and Smart Mobile Rewards will work together to develop authentication products that can lead to the development and unveiling of more value-laden voucher and loyalty products. Authentication has been a big deterrent in merchant attempts to increase the scope of their loyalty products. Loyalty products represent a multi-billion-dollar industry, to date.
The Xtreme Mobility Assets include software and associated patent(s) related to mobile payment authentication and processing. The flagship product, xmVerify is a real-time mobile transaction security service that cuts down on credit card fraud by enabling consumers to verify transaction authenticity on their mobile phones when making purchases. The product xmVerify uses a best-in-class cryptography service and is compliant with all available platforms.
For more information, visit: www.mobilelads.com
Let us hear your thoughts: Mobile Lads Corp. Message Board