MMRGlobal, a provider of Personal Health Records (“PHRs”) and MMRPro document management and imaging systems, is making its entrance into the multi-billion dollar equine industry by offering a PHR for horses, called MyMedicalRecords Horse Health Record (“HHR”).
The offering will be managed by Steven Wolf, a 30-year veteran of the horse industry, and current director of North American Operations for Harnesslink.com, in addition to the president of the United States Harness Writers Association. Wolf will assist MMRF in establishing a PHR system as part of a plan to offer the company’s patented PHR products and services to horse owners, trainers, veterinarians, and pet owners.
The HHR platform is being built using the same patented technologies that allow documents, images, and voicemail messages to be securely transmitted and stored in a MyMedicalRecords.com PHR. HHR can store an electronic record of injections, scopes, blood tests, imaging reports, and other medical information that is maintained by a registered veterinarian, eliminating paperwork and files that generally travel with horse owners.
MMR believes that an interoperable PHR system in the equine industry could also thwart illegal drugs being used on horses.
Wolf was also formerly the Senior Director of Racing Operations at Isle Pompano Park (South Florida) and Director of Marketing and Communications at Freehold Raceway (New Jersey). Wolf’s experience includes being an owner and breeder. Wolf will also use his experience as senior director of racing operations at Isle Pompano Park and as director of marketing and communications at Freehold Raceway to establish relationships with various equine authorities, organizations and regulatory agencies in North America regarding standardizing an HHR, covering horses of every breed.
“My plan is to work with MMR to create a horse health record similar to a ‘CARFAX®’ concept. Horse owners and trainers of all breeds should be able to view any medical record of work done on their horses by veterinarians, blacksmiths, dentists, trainers and the history of the horse after birth and under previous owners,” Wolf stated in the press release. “This will provide access to everything an owner might need from one secure online location to share about a horse with prospective buyers, transportation firms, regulators and track officials.
“People in the horse industry should be able to see and review a horse’s medical record before purchasing it privately or at a live or online auction. Owning, breeding, showing or racing horses is a very costly endeavor and the MyMedicalRecords HHR equine program can be of significant value to the equine industry,” he concluded.
For more information, visit www.mmrglobal.com
Let us hear your thoughts below: