Pulse 87 FM, WNYZ-LP recently announced the signing of an annual advertising agreement with Major World Automotive, a New York automotive dealership. The terms of the contract are strictly dependent upon ratings, but present annual value is $192,000. However, with an increase in ratings the potential maximum one year value of the contract could exceed $420,000. The ratings are monitored by the Arbitron PPM ratings system, and tracked on a weekly basis as stated in the agreement.
Chris Orsaris, the GM of Major World Automotive, commented on the deal and the company’s standing with Pulse 87 by saying, “Thru the last few Months we have advertised with Pulse and have seen results that have given us value and added exposure. Pulse has been very responsive to our brands needs. We look forward to a long relationship.” The dealership has over 2,000 vehicles to choose from, and only requires a 1% down payment to drive away with a new car.
The VP of sales for Pulse 87, Gina Golden, commented on the announcement by saying, “Major World is one of the largest and sought out advertisers in the New York market by all media, this agreement signifies the beginning of our foothold in the market large brands.”
Pulse 87 hopes to continue to watch its ratings grow and recruit additional advertisers. Full banner adds for Major World Automotive can be seen on the Pulse 87 website at http://pulse87.com. With positive feedback and associations such as the one with Major World Automotive, Pulse 87 is making a name for itself not only as a top radio station in New York, but as a great advertising partner.
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