Pulse 87 FM, WNYZ-LP, recently announced the signing of advertising agreements with Sobe Life Water Brand, a division of Pepsico, and Paragon Honda. Although the terms of these advertising deals have not yet been released, they mark significant progress in Pulse 87’s growing list of advertisers. Earlier this month, the company announced an annual advertising agreement with Major World Automotive valued in the range of $192,000 – $420,000.
In addition to announcing their new advertising partners, Pulse 87 FM announced the addition of a lineup of programming featuring world renowned DJ’s and producers. In addition to its current roster of New York radio personalities, Pulse 87 is adding the following artists in these time slots:
DJ Serg – Weekdays at 12 noon on the Pulse 87 “Nooner at Noon”.
DJ James Anthony – Weekdays at 5PM on the Pulse 87 “Free Ride @ 5”
Johnny Budz – Weeknights at 8PM on the Pulse 87 “B.P.M. @ 8PM”
DJ Yonny – Friday night from 10PM – Midnight on the Pulse 87 “Friday Night Fix”
Mike Rizzo – Friday night at midnight on Pulse 87’s “Area 51”
DJ Boris – Friday night at 2AM on Pulse 87’s “Up All Night”
Glenn Friscia – Friday night at 2AM on Pulse 87’s “Up All Night”
(“Up All Night” will feature a rotating roster of All Star DJ’s)
Glenn Friscia – Saturday night from 10PM – 2AM on the “Pulse 87 Saturday Night Dance Party”
Jonathan Peters – Saturday nights at 2AM on Pulse 87 “Up All Night”
The VP of sales for Pulse 87, Gina Golden, commented on the announcement by saying, “Major brands are starting to see the exposure and value of advertising on Pulse 87. I feel that many more major brands will be coming on board in the near future.” Advertising capabilities for businesses can create product presence on On-The-Air and on Pulse 87’s website, giving advertisers the media mix that will effectively impact their marketing and promotional campaign. Pulse 87 hopes to continue to watch its ratings grow and recruit additional advertisers at their current rapid pace.
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