Pulse 87 FM, WNYZ-LP, announced the signing of an annual advertising agreement with Major World Automotive, a New York automotive dealership. The terms of the contract are strictly dependant upon ratings, but at Pulse 87’s current ratings, it is valued at $192,000. The ratings are monitored by the Arbitron PPM ratings system, and tracked on a weekly basis as stated in the agreement. The potential maximum one-year value of the contract could exceed $420,000.
VP of sales for Pulse 87, Gina Golden, commented on the announcement by saying, “Major World is one of the largest and sought out advertisers in the New York market by all media, this agreement signifies the beginning of our foothold in the market large brands.” Pulse 87 has a large multi-racial audience that covers all five boroughs of New York City and the entire New York tri-state area. It plays top 40 hits in addition to its collection of exclusive remixes and the infamous Star and Buc Wild morning show.
Chris Orsaris, the GM of Major World Automotive, commented on the deal and the company’s standing with Pulse 87 by saying, “Thru the last few months we have advertised with Pulse and have seen results that have given us value and added exposure. Pulse has been very responsive to our brands needs. We look forward to a long relationship.” As business and ratings continue to grow, Pulse 87 looks forward to more major advertising contracts with local businesses.
Let us hear your thoughts: Mega Media Group, Inc. Message Board