MedeFile International, Inc. (MDFI.OB) is pleased to announce that it recently signed an exclusive agreement with API Marketing and Advertising Company to market MedeFile memberships at more than 100,000 retail outlets located in the Continental U.S., Hawaii, and Canada.
API, based in South Florida, has been in business for over 20 years. President and CEO Alex Papas recognized early on that almost 90 percent of all gas stations and convenience stores are independently owned. Since its inception, Papas and his team of over 500 independent sales representatives have built strong business relationships with gas stations, bodegas, convenience stores, independent pharmacies, and health food stores throughout North America. Clients such as Verizon, PT-1, Old Navy, and Playboy understand API’s unique network of retail outlets is an effective method to reach consumers.
API specializes in creating high-impact, point-of-sale marketing material. MedeFile and API work in conjunction to create a MedeFile-branded ‘rack card’ and ‘stickers’. The API sales team will negotiate with retail outlets for placing the ‘rack card’ at or near check-out counters, while the ‘stickers’ will be placed primarily in storefront windows, main entry doors, and at gas pumps.
The agreement between MedeFile and API hits Papas on a personal note. In the past, Papas had a medical situation which resulted in unnecessary and repeated testing. Papas feels that if he had MedeFile, the situation would have been more manageable.
“Once we understood what the MedeFile solution was, we came to the fast conclusion that there is simply no one who should be without it. Aside from providing peace of mind, convenience and security, this cost effective and tech-savvy electronic medical record management solution is also environmentally friendly, helping to eliminate, to large degree, the need for producing hard copies of health records,” stated Papas. “Consequently, API is very excited about having the opportunity to partner with MedeFile to bring this important new technology to the attention of U.S. consumers everywhere.”
“It is our opinion that the key to long term success for our Company is through education of the mass consumer market on the value and potentially life saving benefits of our patient-centric approach to automating the collection, archiving and management of a person’s medical history. With API’s assistance, we look forward to introducing MedeFile to millions of consumers in the coming year,” stated Milton Hauser, Founder, Chairman, and CEO of MedeFile.
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