S3 Investment Company Inc. (SVIC) announced today that its China subsidiary will represent Material Technology Inc. (MATECH) of California with its selling processes of unique molecular steel fracture testing equipment in the Chinese market. The Subsidiary, SINO UJE, will train with the equipment in hopes of offering it to Chinese infrastructure companies through a full range of marketing activities.
The market for this non-destructive testing equipment in China is large (as is the market within the US) and growing as the Chinese government continues to modernize and build an industrial infrastructure. Accessing this building boom, however, is not as simple as it may sound. In Western economies there is a competitive bidding system along with some “getting to know you” activities. In China, the system of entering a market relies on knowing the correct people in government and reacting to business proposals with a certain protocol. SINO UJE will aid Materials Technology Inc. in the bidding process with introductions and negotiations with potential customers.
Commenting on the partnership, Jim Bickel, chairman and chief executive officer of S3 Investment Company, stated, “We are pleased that they have chosen SINO UJE to represent MATECH in the China market, and we look forward to a long and mutually beneficial relationship with this company.”
Materials Technology Inc., a research and development company specializing in measurement and monitoring of metal fatigue, hopes that other monitoring contracts will follow from around the globe as successes in China and the US are made. Other areas where the equipment can be used include: bridges, railways, boat hulls and airplanes. The company has seven patents and hopes to increase its present US government contracts from $8.3 million.
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