Martin Nutraceuticals Inc., a company focused on providing better health and lifestyle through natural products, recognized a shift from retail to distribution to new media, specifically DRTV, a direct response television. The Company aired a series of test market runs for its DRTV campaign (otherwise known as an infomercial) that showed successful.
This infomercial aired on Fit TV, Biography, AmericanLife TV network and History International (national networks); as well as WRNN-TV (regional network). The test market allowed Martin Nutraceuticals to see ideal target demographics. This is allowing Martin Nutraceuticals the ability to develop relationships with recognized industry experts and also moves the company to accelerate its DRTV campaign.
The Company plans to launch the DRTV campaign in 2008 as identified by the original test market in 2007. Martin Nutraceuticals plans to continue to build brand recognition for Dr. Martin’s book, “Medical Crisis – Secrets Your Doctor Won’t Share with You,” through targeted media appearance (radio and print). Dr. Martin may also be involved in some talk show circuits as well as boost in his online presence.
Harvey Panesar, President of Martin Nutraceuticals, Inc. notes, “It has been a defining moment in achieving our corporate objectives. We are very excited about the future of this Company and we look forward to keeping our shareholders updated.”
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