Loans4Less.com, Inc (LFLS.PK) specializes in online real estate loans, serving primarily “A” level customers. The company also makes residential 1st & 2nd Trust Deed loans and can refinance existing loans as needed. The California Department of Real Estate has licensed Loans4Less.com, and Loans4Less.com also does business as a real estate agent, focusing on high end residential estate transactions. The company prides itself on excellent and honest service.
The company’s goal is to offer the most competitive loan rates and closing costs available at the time. It provides an “Auto Float Down” feature, which states that if a lower rate exists at escrow, the customer will receive a rate, (or points) that could be lower than the one he, or she, has already locked in. Loans4Less.com will only quote realistic rates, and since its customers are primarily “A” level, it will not offer teaser rates to generate business.
Loans4Less.com does not fund or service its own loans, but acts as a broker, relying on larger institutions to provide liquidity. Because of this, it does not have the associated subprime risk found in other brokerages. The company believes it has a unique service and an identifiable brand name, easily expanded both globally and to other loan products.
Loans4Less.com, Inc is lead by a management team consisting if experts in the real estate, securities and financial services industries.
President, Treasurer, CFO and Chairman of the Board, Steven M. Hershman began his career on the London Stock Exchange in the mid 1970’s, and has worked for securities firms in both the U.S. and UK. Hershman formed the company Union Discount Mortgage, Inc in 1993, after becoming a mortgage broker. For the past several years, he has devoted most of his time to building Loans4Less.com, Inc.
Secretary, Director and General Counsel, Juila Leah Greenfield, has been a practicing attorney since 1976. Her specialty includes all aspects of mortgage banking law. Since she has represented several major savings banks and mortgage lenders, her vast legal knowledge is invaluable to Loans4Less.com, Inc. Greenfield is a member of the State Bar of Pennsylvania, the State Bar of California and American Bar Association., and received her JD from the Villanova University School of Law.
Director and Executive Vice President, Martin W. Genis is responsible for developing the company’s Real Estate division, Platinum Properties. Genis formerly worked as a realty agent with a specialty in residential listings.
Director and Executive Vice President, Daniela Haynie is responsible for processing and closing mortgage loan transactions. Haynie has excelled in this position since 2001. Between 1997 and 2001, she held a similar position at Crestwood Mortgage Company.
Director and Accountant, Marc C. Phelps has worked in public accounting for almost thirty years. He has vast experience helping small companies develop and implement accounting and taxation systems. Phelps is a licensed CPA in the state of California, and graduated Magna Cum Laude from California State University, Dominquez Hills.
Director of Sales, and Executive Vice President, J. R. Jasper graduated from the Dennison Academy in 2001, and obtained his Department of Real Estate Salesperson License in 2003. Jasper has held various sales positions for several years, and subsequently became manager at Loans4Less.com, Inc in charge of products and pricing. Jasper has held his current position since January 2007.
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