Liberty Diversified Holdings, Inc. ( LDHG.PK) has announced that the company is in the process of finalizing arrangements for the production and bottling of their Nu20 products. Once arrangements are finalized, their Arizona bottling facility will also begin to function as a development center for additional corporate products and formulas. Final negotiations are expected to be completed in January 2008.
Recently, Liberty acquired the sole rights to Nu20 products and also acquired the assets of XND Technologies, Inc. Subsequently, the company has applied for a name change that reflects their entry into the premium enhanced bottled water business. Liberty plans to begin marketing both products within the upcoming weeks and their new corporate name is also expected to be finalized concurrent with their new ventures.
Ronald C. Touchard, Chairman and CEO of Liberty Diversified Holdings, Inc., commented, “We are very pleased to announce the pending completion of an agreement for production and bottling of our Nu20 nutrient-enhanced water products with an established and reputable company and facility. The company we have chosen was selected for a variety of reasons, particularly its close proximity to our company headquarters in Scottsdale, its size, its laboratory facilities, its expertise in sourcing organic ingredients, and its ability to function as a pilot facility for the development of future products and formulas.”
He continued, “Our recently-commissioned study conducted by Hall & Partners concluded that Nu20’s product attributes coupled with its contemporary packaging is perceived by the public as an organic, innovative, stylish and modern product which lends itself very readily to the highly lucrative target market of adult buyers of premium bottled water products. This agreement, once completed, will not only allow us to bring our current products to market more quickly, but also to begin much sooner with research and development of additional products and formulas.”
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