Legend Media, Inc. (LEGE.OB), a leading Chinese consumer-based advertising network that targets consumers through multiple advertising mediums with a specific near-term focus on radio, recently announced that the company’s common shares have been approved for trading on the Frankfurt Stock Exchange under the ticker symbol “LM2.F.” Operated by the Deutsche Boerse AG, FWB, the Frankfurt Stock Exchange is one of the world’s largest trading centers for securities.
As a rapidly growing advertising business focused on the Chinese radio market, exposure on the Frankfort Exchange will facilitate trading by more European investors and allow them to buy shares in their local currency. In turn, this will also help Legend Media gain a more significant presence in Europe. The Frankfort Exchange is the largest of all German stock exchanges and responsible for approximately 90 percent of securities trading volume in Germany.
Legend Media, through its wholly owned subsidiary, Well Chance Investments, Limited, has been establishing a diverse network of partners in China and the United States in order to build the company’s customer base, refine its business development strategies, and identify additional acquisition candidates. Thus far in 2008, Legend Media has announced two separate acquisitions as the company continues its China-wide expansion plans.
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