Lantronix (LTRX), headquartered in Irvine, California, provides secure communication technologies that simplify remote access, management, and control of virtually any electronic device. The company’s solutions enable businesses to make better decisions based on real-time information, and thereby gain a competitive advantage by generating new revenue streams, improving productivity, and increasing efficiency and profitability.
The company announced recently that its new, award-winning Premier Partner Program, designed to promote strong business relationships and help partners grow their Lantronix business, is now available. The Program includes a points-based system that rewards partners for their loyalty and commitment to Lantronix. Partners can earn points and increase their profitably on Lantronix sales by participating in events such as quarterly web trainings, or by implementing marketing programs on the company’s solutions. The program also offers product training, extensive technical and marketing support, lead referrals, regular partner communications, a dedicated sales and support team, and a partner-exclusive web site.
The Program offers two tracks: Data Center Management and Control, and Device Enablement. Within each track there are three tiers (silver, gold, and platinum) offering progressively increasing benefits and profitability for partners. Brad Painter, vice president of worldwide sales, stated the Program was a direct response to feedback from the company’s partners. The result is an enhanced program that offers important business benefits, including the opportunity to tap into the company’s large customer base, leverage marketing investments, and expand product portfolios with Lantronix’s extensive line of award-winning networking solutions.
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