K’s Media, a provider of premium brand advertising to targeted high-end audiences through an innovative media platform, recently announced that the company has developed the first and only dynamic media advertising program to be broadcast throughout golf courses in China. The strategically placed media screens will feature revolving broadcasts up to 60 times per day to effectively strengthen brand recognition.
Founded in 2007, K’s Media’s media platforms are installed in karaoke clubs, business entertainment centers and golf clubs throughout China. According to the Washington Post, China is emerging as a new hotbed of golf enthusiasts due to its growing middle class made up of successful small- and medium-size business owners and government officials. Since 2008, K’s Media has successfully attracted high-profile clients, including Motorola, Aston Martin, Acura, Remy Martin, Glashutte, Evian and Budweiser.
“Today China boast more than 200 world-class golf courses and current golfing enthusiasts of almost 4 million are growing at the rate of 20 percent per year,” stated Andy Pang, chief executive officer of K’s Media. “According to the Wall Street Journal, urban household spending in China was up almost 9.2 percent for the first half of 2009.” Mr. Pang added, “When we combine these two facts it seems clear that the consumption of luxury brands by this captive highly targeted and growing audience of golfers should be a winning formula for the company and its shareholders.”
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