Joytoto USA, Inc. (JYTO.OB) manages two major business segments. First, the company manufacturers digital consumer multimedia products such as MP3 players. Second, it develops and distributes online interactive video games. The company is currently a majority-owned subsidiary of Korea’s Joytoto Co. LTD, but will apply for listing on the AMEX as soon as it completes the requirements later this year. The company has a strategic corporate structure and a lean manufacturing philosophy, giving it the ability to quickly react to market changes.
Joytoto USA, Inc distributes various consumer electronic products to Best Buy, including Best Buy’s in-house Insignia brand MP3 player. Joytoto has developed several, high quality MP3 players for Best Buy, which include features such as wireless technology, high speed USB 2.0 interface, and Mac & PC compatibility.
The company is able to price its electronic products competitively due to its streamlined production capability. Joytoto relies on a fabless manufacturing philosophy. This philosophy reduces capital investment and financial risk, allowing the increased flexibility needed to respond to the quickly changing consumer electronics market.
In addition to consumer electronics, Joytoto also develops and distributes interactive digital games. Its library includes 28 popular games, currently available only in Korea. Joytoto will introduce its first game for the US market (Pang Pang Terrible) in the third quarter of 2008, and consumers will be able to download the game through the company’s Internet site (www.playolive.com). Other varieties of online video games to follow will include massively multiple online role playing games, first person shooter games, and casual games, including sports and board games.
Joytoto America’s goal is to build a loyal subscriber base while becoming a leading company in providing a total entertainment package to its customers. To develop the total entertainment package, the company will launch additional online games downloadable to MP3 devices, and offer other innovative services such as Internet television.
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