When a new product is being launched, being seen in the right hands is very important. But how to go about the process is the key. If a company offers a cooler product launch during an Alaskan whiteout, a tough go may be ahead. If it launches the same cooler product in chic hotspots, a more profitable outcome is likely.
Purple Beverage Company Inc., a development stage manufacturer/marketer and distributor of natural beverage products, is currently working to expand regional presence within its market. The company has recently completed a merger with Venture Beverage Company Inc. to facilitate this expansion and expects to develop new markets in the Miami, Maui and Los Angeles regions. The company’s current market presence is within the Manhattan, NY marketplace.
The company, at this point, is a true development stage company in a market that offers high potential returns. It has a fairly leveraged position at this point, and appears to have a marketing plan in place designed to make its primary product a national brand, given the correct financing and backing. From all appearances, the company is not a free spending company. It spends to expand the company and does not overly compensate anyone involved with it.
The beverage marketplace is one that has great reward potential if a product can gain a following in the correct places, and at the correct times. Purple Beverage looks to be following a plan that will gain that following in several fairly strategic markets. Manhattan, Miami, Los Angeles and Maui are “stylish” markets where exposure and association with “in” products is considered all important. If the company can gain favor with these people, its rise should be attainable and very profitable.
A newly signed distribution agreement in the Southern California marketplace will go quite a long way in establishing the brand’s “trendiness.” The distributor, Haralambos Beverage Company, is one of the largest distributors in the Southern California marketplace with an on-site and off-site presence in retail outlets, hotels, nightclubs, restaurants and bars. Not only will this distributor’s experience with other brands – such as Corona, Snapple and Vitaminwater – aide in the “marketing “trendiness of the product, it will place the product in the “in” locations. The fact that the Purple products are good mixed-drink mixers will also help with its rise and subsequent profitability.
Let us hear your thoughts below: