MedSpas of America, Atlanta, GA, has begun its expansion within the skin care products market. A consumer branded products company on the rise, MedSpas sees large potential in the aging “baby boomer” segment and is preparing to tap the wrinkles that it will almost certainly provide. The baby boomer generation has a vast pool of disposable money and is very willing to spend if it means keeping the aging process at bay. With this in mind, the company has placed its focus on the “high end“ consumer and foresees positive returns as the new expansion program is rolled out.
Two new branded product lines are scheduled to be introduced at the end of the first quarter 2008 to take advantage of two distinct skin care segments. The company’s Natural Renu line will offer retail skincare products, with an emphasis on internet sales, while its doceuticals line will be offered to professional skin care providers such as physicians and aestheticians. Offering the two product lines in this fashion effectively positions the company on both sides of the skin care market (retail and professional) and readies it to take a solid portion of the $5.4 billion cosmeceutical industry.
MedSpas of America anticipates that this expansion will increase company revenues in excess of 100% and follow the segment’s annual growth of approximately 8.5%. An end of the first quarter rollout appears optimally timed to begin taking advantage of day spas continuing quick penetration of higher and middle income segments. In the past, spas may have been thought to be a luxury. Today, they are thought of as a need, to stay relaxed in a stressful world. MedSpas of America is positioned to sooth and smooth those in need.
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