Sometimes it’s the small little things in life that offer the most potential for reward. These small items are the kind that people don’t think much about until they are absent. Using new technology, and applying it to these small little things, can often lead to very large profits if technologies are applied efficiently and correctly. This is called elegant design, and it’s increasingly being found where more efficient technologies meet consumer need.
ICP Solar Inc., a developer, manufacturer and marketer of solar power cells and products, works to provide a full range of solar power applications to retail and industrial users. Where many solar power companies strive to provide only for larger applications, ICP Solar strives to bring innovative solar concepts to every facet of everyday life. Like small camping power solutions to large construction sites, the innovative use of solar power can meet any need if the right product is used in the most efficient way.
The company hastens to mention that it does work with larger customers to meet individual industry needs by developing new products of unique design, but sees its everyday products as its legacy of elegant industrial design. In many respects, these elegant designs are finding their way into a profitable retail position. The company is finding excellent results from its camping products for Coleman, retail products for Wal-Mart, Sam’s Club, and other mass merchants, and automotive accessories. The company’s products are proving to be hot sellers and show that a seemingly arcane concept like solar power can trickle down to the smallest retail level if a flexible set of minds comes together and provides simple solutions.
As the company is currently expanding its presence into Europe, through an agreement with Conrad Electronics (a leading high end on-line merchant), and solidifying its up-and-downstream positions within North America, it appears that solar power products have a leader in the retail marketplace. As the market for solar power continues its 40% annual growth, companies are quickly staking their claim to the many different possibilities that solar has to offer. Industrial, manufacturing or retail; finding your turf and securing your boundaries is where it’s at in solar. ICP Solar appears to have itself well positioned for whatever the sun decides to offer.
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