Leader in mobile engagement and analytics, Hipcricket announced their recent promotion of David W. Hostetter from senior vice president of engineering to chief technology officer (CTO). A mobile marketing and advertising veteran for more than twenty years, Hostetter is an innovator whose passion and deep expertise for emerging technologies is evident, as he holds an extensive career portfolio of disruptive and profitable product offerings that have generated an uninterrupted flow of highly valuable, issued patents.
“Since David joined Hipcricket, he has proven to be an innovator in mobile technology and a natural leader,” stated chief operating officer at Hipcricket, Doug Stovall. “He possesses expert knowledge of IP creation and patent securitization, along with a thorough understanding of how data driven technologies can be leveraged to best serve our clients. These capabilities will be instrumental to Hipcricket’s efforts to expand its presence in the mobile marketing and advertising industry.”
In his new role as CTO, Hostetter is to be heavily involved in leading Hipcricket’s research and development initiatives, including the recent bringing in of Google Glass support on Hipcricket’s AD LIFE® platform. He will lead essential development initiatives in order to improve how brands interact with customers through real-time data analytics, which will deliver personalized content to mobile devices.
With 20 years of mobile advertising and marketing executive experience, Hostetter has been at the forefront of big data, digital media and machine scalability at international companies, of which include Microsoft, MOD Systems and Loudeye, which was acquired by Nokia. Prior to Hipcricket, Hostetter served as CTO of Fabric Worldwide, a leading data management platform, where he oversaw a global team that built optimization and data tools for marketers to manage their digital campaigns across a number of channels.
To learn more please visit www.hipcricket.com
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