Marketing and advertising company, Hipcricket announced that a text-to-donate campaign it designed and implemented in conjunction with Griffin Communications and the MobileGiving Foundation has landed the company as a finalist for the 2013 Mobile Excellence Awards. The awards ceremony is set to take place in Marina Del Rey, California, on October 23rd at the Ritz Carlton.
Hipcricket’s nominated campaign, executed for the Regional Food Bank of Oklahoma, impressively raised $300,000 in just a few weeks to help those horribly affected by the tornadoes in Oklahoma.
Positioned as a finalist in the “Mobile Social Awareness” category, the honor marks a significant milestone for the company. Hipcricket’s AD LIFE® platform is already currently working in industry leading campaigns for well-known brands, agencies and media properties. Providing services to internationally recognized brands such as MillerCoors, Nissan, and Clear Channel, Hipcricket helps brands capitalize on the growth of mobile with superior technology, analytics, and insight using every feasible mobile channel. Hipcricket, formerly Augme Technologies, Inc., specifically specializes in SMS, mobile Web sites, permission-based advertising networks and branded apps.
“We-re honored that both Hipcricket and our customers have been acknowledged as a finalist by the Mobile Excellence Awards program,” comments Hipcricket chief operating officer, Doug Stovall. “Mobile engagement can create big wins for both businesses and charities. We are proud that our efforts, as well as those of our clients including Griffin Communication, are recognized by the industry for their outstanding success and helped raised money for those in need.”
To learn more, please visit www.hipcricket.com
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