HealthSport, Inc. is a company that focuses on the development, manufacturing, distribution, and marketing of nutritional supplements in an edible filmstrip format. Trading on the OTCBB, they market proprietary branded and private label offerings of their edible filmstrip nutritional supplements and over-the-counter drugs. HealthSport has their corporate headquarters in Tulsa, Oklahoma.
HealthSport owns three subsidiaries, which they created as distribution entities for their varied products. These three subsidiaries are Enlyten, Inc., InnoZen, Inc., and Cooley Nutraceuticals, Inc. Enlyten Inc. markets and distributes the HealthSport product portfolio. InnoZen, Inc. formulates, develops, and manufactures edible filmstrips that deliver active ingredients through a process involving “between the cheek and gum” absorption. InnoZen has five patents pending and several trade secrets, which they incorporate in the development and manufacturing process of their edible filmstrips. Cooley Nutraceuticals, Inc. markets FIX Hangover Strips and enters into distribution agreements with enterprises to market their products.
Healthsport’s Enlyten SportStrips replenish the body’s electrolyte levels after dehydration. Their PediaStrips delivers electrolytes to children without sugar or other non-essential additives. Their Enlyten Energy Strips are nutritional supplements, which provide caffeine, electrolytes, antioxidants, and other essential vitamins and minerals. They also market their Suppress Strips to treat cough, cold, and sore throat. In addition, they sell their OptiZen Lubricant Eye Drops, which give protection against the symptoms of dry eyes.
On July 10, HealthSport announced that their Pediatric Electrolyte Strips, distributed by Unico Holdings under the name Naturalist Oral Electrolyte Pedia Strips, was selected the “Best of the Best” of the Product Showcase in the Baby Care Category. This was at this summer’s annual exhibition of the National Association of Chain Drug Stores. HealthSport private labels their PediaStrips for leading food and drug retailers.
Recently, the company announced that Walgreen Co. is the first national drug store chain to carry HealthSport’s pediatric electrolyte strips. Walgreen’s is selling the product under their own private label and providing customers with a choice between grape and orange flavors. As well, HealthSport announced that CVS Caremark Co. will launch Pediatric Electrolyte Strips under their own private label. CVS is the largest retail drug chain in the country with over 6,300 drug stores in 40 states.
HealthSport distributes their products through grocery and drug stores, big-box retailers, and sporting goods stores. They also distribute them through non-traditional channels, including college bookstores, organizational events, and in nightclubs. The company is constantly innovating in product development and seeking new marketing avenues as they work to fulfill their customers’ needs.
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