In many markets, the larger companies are often responsible for rolling out new lines of products designed to make markets go. Unfortunately, many of these products are dreamt up by somebody in a lab or behind a desk. Getting into the field to really find out what’s what is all too often neglected. For those companies and investors willing to get down into the mud, there is a profit to be made in places that may have been overlooked.
Greenstone Holdings Inc., a specialty chemicals developer and marketer, works to develop and market construction-related coatings, sealants, and material-specific protective chemical products. The company markets its products through direct sales channels, distributors and partnerships. Its flagship product is called GreenShield, which works to protect construction materials from moisture damage.
Currently, the company has a small but growing stable of products. For the most part, each product is designed to increase efficiency on a job site in one way or another. Its GreenShield product is not only a money saver in its ability to reduce material waste, but to keep workers moving and on schedule. This is accomplished by not needing them to deal with damaged materials. In the same vein, the company’s Anz ceramic coating is designed to keep worker’s heads cooler by placing a coating on their hard hats. In this case, a cooler head means a more productive worker.
Greenstone Holdings is a company on the move. Its major thrust is to address those issues that are always griped about but never really addressed. In all likelihood, the company will find its brands being sold to the bidder that wants to add them to their own stable of products. The construction chemicals business may be dominated by the “big boys,” but new products and profit often come from the small company right there on the site asking questions and giving answers.
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