Gray Publishing & Media’s partnerships play a key role in the company’s ability to market directly to the customer without wasting resources on marketing efforts. The partnership with Phi Alpha Delta, the largest law and pre-law professional fraternity on campuses nationwide, enables Gray Publishing to market directly to students through the Phi Alpha Delta’s marketing representative program.
The company also has a partnership with Barnes & Noble, which is one of the largest book and textbook distributors on college campuses nationwide. Barnes & Noble’s website for digital books offers their customers Casebriefs’ products and the same quality service given through Casebriefs’ website.
Through the course of the upcoming academic year, Gray Publishing plans to announce various products and promotional sales to arouse the interest of its customers. The company has averaged 2.5 email advertisements per week to alert every customer of new, showcased and sale products.
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