HealthSport Inc. (OTCBB: HSPO), through its wholly-owned subsidiary, Enlyten Inc., announced today the release of its third Enlyten SportStrip flavor, Grape. The new Grape flavor will provide serious athletes with another great tasting method for rehydrating before, during and after strenuous exercise and was developed to add more variety to Enlyten’s revolutionary new electrolyte delivery system.
Enlyten SportStrips replace the electrolytes lost during vigorous workouts through a patented delivery system. This mode of absorption is very different from all electrolyte delivery predecessors. When placed between the cheek and gum, gastric absorption is bypassed, speeding higher levels of electrolytes directly into the bloodstream.
“Enlyten has great products developed with outstanding technology. I really enjoy the new Grape SportStrips. They have the flavor you want with the electrolytes you need without the sugar, carbs, and calories,” said Jason Taylor – the NFL Defensive Player of the Year and Enlyten Spokesman – in a press release.
Not only does it dramatically improve hydration on a cellular level, but it also helps athletes to avoid the problems caused by excessive fluid consumption which is often associated with sports drinks. Known scientifically to be an extremely fast and efficient way to deliver drug actives into the bloodstream, buccal absorption bypasses the inherent drawbacks of gastric absorption, an Achilles heel for many athletes who struggle with fatigue, cramping and hydration issues.
“It’s a refreshing flavor that isn’t too sweet and doesn’t overpower you,” concluded Taylor.
HSPO is focused on the development and marketing of branded nutritional supplements in a one-of-a-kind edible film strip delivery system. The company’s Enlyten Sports Strips, a thin film electrolyte strip, has recently undergone and completed pre-launch trials. The trials, conducted in conjunction with physicians and scientists at Duke University Sports Medicine & The Michael W. Krzyzewski Human Performance Laboratory, involved athletes from various disciplines at the intercollegiate level