GoFish Corporation, a leading online entertainment and media company, has added MinyanLand, a virtual community for kids and their parents, to its network. With the addition of MinyanLand, GoFish has expanded its domestic network to more than 23 million unique visitors per month, which now brings their globally monthly traffic to 71 million unique visitors per month, ranking them number one among youth properties, according to comScore Media Metrix’s June 2008 report.
MinyanLand is a finance-focused virtual platform designed to engage, entertain and educate kids and families about the basics of economics and finance on a real-world level. It addresses the four pillars of finance; earning, saving, spending and giving. The site is sponsor-supported to keep it free and open to as many children as possible, and to reach children and families at all economic levels. It also includes the Wall Street icons “Hoofy” the Bull and “Boo” the Bear. In addition, parents are encouraged to set up a Virtual Allowance that lets their kids earn MinyanMoney for chores performed in the real world.
According to the terms of the partnership, GoFish will aggregate and distribute age-appropriate, blue-chip advertising across the two portals, helping marketers effectively reach both kids and their parents. This offers finance and other consumer brand advertiser’s greater opportunities to participate in immersive branding, build early awareness, and influence brand preference among the youth demographic.
Laurie Petersen, General Manager of MinyanLand, stated, “GoFish has the industry-know how and track record to help us secure ad placements that are highly engaging to our users and are well-integrated into our platform. We are delighted to be working with them and to be part of the GoFish Network.”
David Fisch, Vice President of Publisher Development for GoFish commented, “MinyanLand is an ideal addition to our network, which is currently comprised of other virtual worlds including Whyville, Cartoon Doll Emporium, and WeeWorld. The time spent per visit on MinyanLand is characteristic of the sites in our network. The immersive experiences available through our publishers enable advertisers to reach youth and their co-viewing parents in a uniquely engaged mindset.”
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