At the nexus of high-end organic food and the kind of healthy play-focused indoor child playground accommodations, like the ones you can find at Gymboree Play and Music recreation centers, is a new brand of upscale, family-friendly adult restaurant and child play centers that well-known celebrities in the Los Angeles area are flocking to with their families. It is not uncommon to see the likes of Adam Sandler, Dustin Hoffman, Jessica Alba, or Ben Affleck and Jennifer Garner taking their children to one of the Giggles N’ Hugs, Inc. (OTC: GIGL) locations in Los Angeles, driven by the superb services, eye-popping decor, wonderful food, and extremely well-thought-out amenities.
With features like affordable packages for families that allow them to treat their children to one-of-a-kind themed birthday parties, where the award-winning Giggles N’ Hugs staff of professionals takes care of every detail, bringing kids the most exciting party of their young lives, full of games, prizes, costumed characters, toy bundles and scrumptious food, this rapidly emerging chain of restaurants has won fast favor with parents and kids alike. Named the number one birthday party destination in Los Angeles by popular kids network Nickelodeon, Giggles N’ Hugs offers parents healthy, delicious organic menu options, while keeping the young ones busy with exercise, events like puppet shows and music, as well as custom-built indoor play areas (approximately 2,000 square feet or more) that are something out of a child’s wildest dream, attended by trained GIGL staff.
From ball pits, climbers and swings, to castles, pirate ships and dragons, the lovingly crafted play areas at Giggles N’ Hugs locations are truly a sight to behold. Located in upscale malls and neighborhoods in Century City, Glendale and Topanga, these gorgeous locations are perfect for events, like a wide variety of themed birthday parties for boys or girls, with fully decorated and catered themes such as dinosaurs, superheroes, pirates and mermaids, princesses, rock stars and others available upon request.
Open on weekdays from 10:30am to 8pm (9pm on Fridays), as well as on weekends from 10am to 7pm (9pm on Saturdays), and featuring $11 per child admission for all day play, Giggles N’ Hugs even allows parents to drop their kids off so they can enjoy a relaxing day shopping in the mall or at nearby businesses, content in the knowledge that their child is safe and enjoying active play under the watchful eye of the company’s trained staff. Giggles N’ Hugs even caters meetings, office parties and other events, offering the same great menu that is available in the restaurant – featuring appetizers, sandwiches, wraps and paninis, as well as salads, pizzas and pasta dishes – providing all the staff and planning required. This full-spectrum, customer-first business model, wrapped around an innovative formula that appeals directly to health-conscious consumers who want someplace their children can enjoy healthy exercise, play and engaging activities, meets an underserved, and in most regions unserved demographic.
Investors might be tempted to write off this still-emerging model as a high-end, boutique Chuck E. Cheese, but GIGL has some serious national as well as international expansion potential. The company has already clearly defined an entirely novel model for this industry segment, and one which taps into a demographic that is not being serviced by any other player in quite the same way.
With strong, expressed interest from franchisees throughout North America, as well as in Asia, Australia, Europe, Latin American and the Middle East, such long-term growth potential underwriting the company’s already masterful execution of its core model at the existing company-owned locations should be quite tantalizing to market participants. With potential franchise margins in excess of 25 percent and multi-unit licensing fees ranging from several hundred thousand, to millions of dollars, even as ongoing royalties range from 3 percent to 8 percent of gross sales, Giggles N’ Hugs could rapidly ramp up nationally and globally, capturing the growing global demand for high-quality food and someplace to take, or drop off, the kids.
First mover advantage with a proven model that is quickly hammering out its own market niche, solid resonance with consumers, and a sumptuous menu of quality organic dishes all spell a very bright future for GIGL and its shareholders.
Learn more by visiting www.gigglesnhugs.com/investor-relations/
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