Trevor Drinkwater, President and CEO of Genius Products, announced today that the company has signed non-exclusive rights agreements with CinemaNow, Inc., Netflix, Inc. (NASDAQ:NFLX), and VUDU, Inc. The agreement allows these three companies to license selected digital content for distribution through their networks in the United States, which will significantly expand Genius’ ability to deliver programs to consumers.
According to the agreement, CinemaNow, Netflix and VUDU will have non-exclusive rights to digitally deliver and distribute certain non-Weinstein Genius Products’ titles that have been mutually agreed upon by Genius Products and the licensees.
Genius management is looking forward to these new partnerships. In his announcement, Trevor Drinkwater stated, “The expansion of our interactive and digital commerce distribution will further leverage our platform and expand relationships with our many branded content partners.”
The company’s Chairman Stephen K. Bannon noted, “These agreements are another great example of how we are executing on phase two of our aggressive growth strategy to increase revenue and expand margins through brand and content partnerships, content production, intellectual property ownership, digital rights and the acquisition of additional revenue streams.”
Patrick Cosson, VUDU’s VP of Marketing, stated, “Our agreement with Genius Products adds a whole host of diverse, quality content to our viewer offering.” He also added, “We look forward to teaming with Genius to further expand the number of entertaining and engaging releases we offer our discerning customers.”
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