General Automotive is an international provider of advanced automotive parts and technologies. The company has just announced its entry into a mutually beneficial partnership with Rochester, NY-based technology research firm, SenCer, Inc.
The companies will work together to advance the development and commercialization of SenCer’s UltraTemp™ breakthrough ceramic composite material, and, in effect, accelerate General Auto’s effort to produce energy and cost-efficient hydrogen fuel cells. General Auto believes that UltraTemp™ may play a critical role in circumventing common cell engineering difficulties, such as issues with durability and manufacturing cost. SenCer will also be assisting in the development of highly advanced oxygen sensors, which represent a large portion of General Auto’s business.
General Automotive CEO Joseph DeFrancisci spoke strongly of his belief in the partnership, acknowledging the companies’ need for one another: “By combining SenCer’s breakthrough technology with General Automotive’s business know-how and extensive industry contacts, we believe we can have a real impact on advancing the development and deployment of automotive fuel cell technology and on the design of more sophisticated oxygen sensors to help maximize fuel economy and minimize exhaust emissions. Cost-effective and durable fuel cell systems can provide an answer to some of the most pressing global problems, and our joint venture will help realize the tremendous potential of this field.”
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