It was estimated that more than 40 million Americans participated in a mobile campaign in 2007 and nearly 90% of major brands will incorporate mobile marketing into their marketing plan in some way in 2008. Companies are looking for ways to integrate this new way of advertising into their brands hence companies like G8wave is working with these companies to create and manage their mobile initiatives from creation to execution.
G8wave Holdings, Inc. is a leading integrated mobile media company and a global provider of interactive entertainment, social networking/community services and mobile marketing services. The Company provides services in the following areas: mobile content distribution services, mobile marketing applications and consulting, and mobile community development services. They have extensive expertise in the media, music and entertainment industries. G8wave Holdings works with a range of international companies including those in the media, consumer product, music, sports, gaming and ad agency areas.
An example of mobile marketing at work is G8wave’s relationship with BostonNOW and Blitz Live! G8wave is working with these companies to power text message news and alerts for the paper’s dynamic and growing readership. With this service readers can text in their opinion on hot-button issues in politics, sports, lifestyle, celebrity and culture.
Mobile marketing as an advertising medium is reaching a critical mass in certain industries, such as soft drinks, consumer packaged goods and the entertainment industry. The market is expected to grow fast over the next five years. National spending on mobile marketing and advertising is projected to hit $4.8 billion in 2011, up from $421 million in 2006, according to online marketing and emerging media research company eMarketer Inc. in New York.
While the market is expected to grow, G8wave Holdings is a new public company, and according to some market experts, public mobile marketing companies are rare. John Gauntt, a senior analyst for eMarketer commented on the company’s decision to go public stating, “This is actually pretty important. Because they are going public, they will be under some scrutiny, unlike the (other mobile marketing companies). They have to report hard numbers. It’s a double-edged sword, but at the same time they can add some welcome and needed clarity.”
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