Fund.com, Inc. (FNDM.OB), an online financial information publisher, believes that investors are looking for independent sources for investment information for advice verification. The company’s strategy to target individual investors is to position its website as a forum for leading nonbiased investment information. Fund.com will be an active community site whose primary function is to provide financial information for the purpose of making sounder collective investment decisions.
Furthermore, Fund.com can be positioned as a resource to which financial advisors and even fund companies can refer their clients in order to become better educated on fund investments. Fund.com expects to derive a significant portion of revenue from lead generation and advertising sales, primarily from companies within the financial services industry.
The company anticipates deriving revenues from lead-generation fees when visitors complete forms on the Fund.com website, which are then submitted to financial advisors or financial services companies. Fund.com has several advertising options available to financial and institutional clients, including “run-of-site” banner advertisements, premium positioning advertising, cost-per-click search advertisements and sponsorships.
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