According to the Investment Company Institute, the number of investors in the United States has grown more than 10 times since 1980 and now surpasses 55 million. In an effort to reach the rapidly growing number of shareholders in the United States, Fund.com (OTCBB: FNDM) has created an online financial portal, providing access to information spanning the investment industry.
The company recognizes an increasing interest in financial information, and the ease with which the Internet meets this demand.
“We believe that our target market, individuals with, or considering, an investment in an investment fund, is a multi-trillion dollar industry,” the company states on its Web site. “We believe that third-party distribution of funds have largely been undertaken by financial advisors with traditional marketing channels, including in-person client meetings with brokers. We believe that existing sales channels can be successfully augmented by Fund.com.”
Fund.com fully supports the notion that the compilation of all fund related content, the ease of use, presentation of unbiased information, and relevant as well as in-depth content will maintain the company as a successful vertical marketplace. These assets allow the company to offer investors the ability to learn more about products and services in desired markets. By focusing on funds, the company said it has an upper hand against general financial information Web sites by delving deeper into the marketplace in a more structured manner.
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