The Internet has created a demand for convenience and ease in every aspect of our lives, from shopping and banking to research and trading. Vertical marketplaces provide consumers with that desired ease, delivering a wealth of information for a specific niche to consumers wanting higher quality leads and advertising opportunities.
Fund.com (OTCBB: FNDM) is a vertical marketplace centering on the large fund industry, delivering a combination of fund-related content, aimed at presenting unbiased, relevant and in-depth information to the $10.6 trillion mutual fund industry.
“By focusing on funds with Fund.com we believe we will have an advantage over general financial information Web sites, in that we will be able to go much deeper and present much more structured information on the fund industry for our visitors than the general financial Web sites can,” the company states on its website.
The company’s target market is individuals currently with, or considering an investment in, an investment fund. The United States mutual fund industry represents 48 percent of the $21.8 trillion tied up in mutual funds worldwide.
According to the company, in 2006 about 55 million households in the United States had investments in mutual funds. Fund.com seeks to provide its site visitors with information on funds in an easy-to-navigate manner.
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