According to Fund.com (OTCBB: FNDM), America’s pool of investors is growing at a rapid pace; nearly 57 million U.S. households comprise the growing individual investor market. The interest in funds is increasing as well, with worldwide mutual fund assets totaling $22 trillion.
Additionally, two-thirds of equity investors use the Internet for some sort of financial-related purposes. Of those investors, about 46% jump online to get their financial news and information, spurring a 20% hike in the online business information service industry.
To cater to the growing number of investors delving into the market, Fund.com is creating a “next generation” directory site chocked full of information on various types of funds. The company’s Web site offers personal finance channels regarding mutual funds, hedge funds, money market funds, exchange traded funds, closed end funds, commodity funds and more.
While Fund.com equips investors with useful information to make money in the markets, the company intends to fuel its own revenue through pay-for-performance online advertising. This method will allow the company to link investors with financial product providers like ETF issuers. Established in 1951, Fund.com has become a provider of solid investment information and a successful executor of online advertising.
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