Fund.com is a financial services information publisher and product developer that focuses on the $60 trillion global investment fund market. They have recently obtained a destination website, www.fund.com, where they proudly display personal finance channels, including mutual funds, hedge funds, money market funds, exchange traded funds, closed end funds, commodity funds and other types of pooled investment vehicles. Their goal is to provide investment information on both traditional and leading edge products to a new generation of investors.
Through their wholly owned subsidiary, Fund.com Managed Products, Inc., they hope to spread news of newer and developing asset management products. More specifically, they hope to achieve the identification, construction and publishing of investment indices. Fund.com hopes that these Indices will provide benchmarks for many investors to compare and contract with their portfolios and help make more informed decisions about their investments. These helpful tools will allow investors to compare relative vs. absolute performance of their investments.
Fund.com has focused efforts to the relatively new world of Hedge Funds. In the past 18 years, these funds have grown from $8 billion to $2.26 trillion, and created many of the new faces on the Forbes 500 richest people list. The company offers asset-based licensing agreements for its Index content, including the EQUITIES Hedge Fund Index. This index has been compiled from 25 of the leading hedge funds over the past year. It is very difficult to acquire such information, but Fund.com has been collecting the most reliable information possible to generate this Index.
As these Hedge Funds continue to enter the mainstream where investors can utilize them as a tool, Fund.com hopes to cash in on its Indices. As of 2007, less than 1% of American investors own Hedge Funds, but that is quickly changing as the public is gaining additional access to this investment vehicle. When Hedge Funds become more common and readily available to the public, then Fund.com research and Index work will pay off, as it will become a more common tool for investors.
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